At the Friedman Strategy Group, we’re passionate about understanding the way people think.

That’s why we use the latest insights from psychology, neuroscience and behavioral economics to frame our research approach. Our methods go beyond reporting what consumers believe and uncover the real motivators behind their decisions.

As ad agency alums, we view research as a tool, not an outcome. Which is why we don’t just deliver data. We turn insights into communication strategies and actionable marketing tactics.

Our approach is unique but our mission is simple: Find the strategy our clients need to be successful.

The FSG Team

The Friedman Strategy Group brings together an eclectic mix of experts in the fields of psychology, market strategy and brand development. Our broad perspective fuels our thinking and inspires a unique approach to every research challenge.


The research experts at the Friedman Strategy Group are proud to have played a role in the success of the following organizations: