A social psychologist and behavior change expert, Ron has consulted for Fortune 500 companies, political leaders and non-profits for over a decade. Prior to starting the Friedman Strategy Group, Ron worked with Barack Obama’s chief pollster to develop innovative research techniques for gauging public opinion. He also founded a market research and strategy division at a leading New York marketing agency, where he helped clients launch products, reposition brands and develop powerful communication strategies.
Ron has conducted hundreds of focus groups, in-depth interviews, surveys and behavior change studies. He has taught at Rochester Institute of Technology, Nazareth College and Hobart and William Smith Colleges, and received the Edward Peck Curtis Award for Excellence in Teaching from the University of Rochester.
Popular accounts of Ron’s research have appeared on NPR and in major newspapers including The New York Times, Washington Post, Boston Globe, Vancouver Post, the Globe and Mail, The Guardian, as well as magazines such as Men’s Health, Shape, and Allure.
He contributes to the blogs of Fast Company and Psychology Today.