A social psychologist and behavior change expert, Ron has consulted for Fortune 500 companies, political leaders and non-profits for over a decade. Prior to starting the Friedman Strategy Group, Ron worked with Barack Obama’s chief pollster to develop innovative research techniques for gauging public opinion. He also founded a market research and strategy division at a leading New York marketing agency, […]

A published psychology expert, Jon Iuzzini specializes in the way consumers’ identity influences their behaviors and purchase decisions. We all have multiple aspects to who we are. Say you’re a husband, golfer and Seinfeld fan. Or a mother, swimmer, and CEO. When buying a car, do you choose a Lexus or a Prius? Jon’s research suggests the answer depends largely […]

A certified leadership coach and motivation analyst, Miranda has been advising clients on communication and behavior strategies for over two decades. As managing partner at Brand Integrity, Miranda designed brand engagement measures and built experiences that increase customer loyalty and profitability. Miranda has facilitated dozens of workshops, focus groups and interviews, and regularly presents on communication-related topics at universities and […]