Why Expensive Wine Tastes Better

Product not selling? You may not be charging enough.

Research shows that a product’s price point plays a significant role in consumer expectations.  The more something costs, the better we expect it to be.

And neurological testing reveals that it’s not just our thinking that shifts.  It’s our physiological reaction.  A wine priced at $90 causes the brain’s pleasure center to light up more strongly than the exact same wine priced at a modest $10.

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