The Behavioral Insight That Got Obama Reelected

Want to change behavior? Then measure it.

Research shows that simply asking people what they intend to do makes them more likely to do it.  It’s why the Obama Team called over 50,000 likely supporters a night with a simple question: Do you plan on voting on Election Day? 

Studies show asking people if they intend to vote increases their likelihood of turning out by 25%.

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