How do you build a great restaurant experience?

If you’re like most diners, you’ll point to the food, the people, perhaps even the restaurant’s ambiance.  But what about the wording of the menu?

Which would you prefer – “rice and beans” or “traditional Cajun red beans with wild rice?”  Expectations matter, especially when it comes to food.

Four psychological triggers that have been show to improve the quality of a dining experience:

• Geographic labels, as in Panera’s Southwest Chicken Soup
• Nostalgic labels, as in Grandma’s Homestyle Chocolate Chip Cookies
• Sensory labels, as in Ruth’s Chris sizzling steak
• Brand labels, as in TGI Friday’s Jack Daniels Glazed ribs.

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