Insight: How do you build a great restaurant experience? If you’re like most diners, you’ll point to…

Insight: Want to change behavior? Measure it. Research shows that simply asking people what they intend…

How do you convince people to contribute to your cause? One approach is to build a sense of…

How do you convince people to lower their energy consumption? Here’s a surprise: it’s not by appealing to…

Product not selling? You may not be charging enough. Research shows that a product’s price point plays a…

Consumers often claim they want greater selection, but research shows the more choices we have the less likely we…